- May 23, 2018California Wine Sales in U.S. Market Hit $35.2 Billion in 2017
- March 29, 2018Winners Announced for Fourth Annual California Green Medal: Sustainable Winegrowing Leadership Awards
- March 27, 2018Celebrate “Down To Earth Month” in April with California Wine Events
- March 26, 2018U.S. Wine Exports Total $1.53 Billion in 2017
- November 08, 2017California Wine 2017 Harvest Report: Strong Quality Across the State as Ample Rain Ends Drought
- September 07, 2017New Wine Institute Video Series Celebrates “California Wines: Behind the Glass”
- August 21, 2017Celebrate California Wine Month in September
- June 28, 2017California Wineries Offer Top Wine and Food Experiences Year-Round
- June 08, 2017Winery Concerts, Festivals, Picnics and More: Great Ways to Experience California Wine Country this Summer
- May 02, 20172016 California Wine Sales in U.S. Hit New Record: 238 Million Cases with Retail Value of $34.1 Billion
- April 06, 2017Winners Announced for Third Annual California Green Medal: Sustainable Winegrowing Leadership Awards
- March 27, 2017Raise a Glass to "Green" California Wines During Down to Earth Month in April
- March 09, 2017Explore California’s Wine Regions on the Rise
- February 14, 2017California Wine Exports Reach Record $1.62 Billion in 2016
- January 05, 2017Explore Southern California on a California Wines Road Trip
- December 14, 2016Explore the Inland Valleys on a California Wines Road Trip
- November 15, 2016California Sustainable Winegrowing Alliance (CSWA) Receives Drinks Business 2016 Green Award
- November 01, 2016Explore Monterey County on a California Wines Road Trip
- October 19, 20162016 California Winegrape Harvest: Early, Normal Yield, Exquisite Quality
- October 12, 2016Explore Paso Robles & San Luis Obispo on a California Wines Road Trip
- September 29, 2016Explore Santa Barbara on a California Wines Road Trip
- August 18, 2016Cheers to California Wine Month this September
- August 04, 2016California Wine Shows Strength in Challenging Economy: 2015 Annual Economic Impact Grows to $57.6 Billion in California, $114.1 Billion in U.S.
- July 11, 20162015 California Wine Sales in U.S. Hit $31.9 Billion Retail Value, 12% increase since 2010
- June 28, 2016Explore Santa Cruz Mountains on a California Wines Road Trip
- June 02, 2016California Wine Country and National Parks Centennial: The Perfect Summer Travel Pairing
- May 19, 2016Explore Livermore on a California Wines Road Trip
- May 02, 2016Second Annual California Green Medal: Sustainable Winegrowing Leadership Awards Announced
- March 24, 2016Celebrate California Sustainable Winegrowing During Down to Earth Month in April
- March 15, 2016Explore the Sierra Foothills on a California Wines Road Trip
San Francisco — California wine shipments in the U.S. reached an estimated retail value of $35.2 billion in 2017, up 3% from the previous year. The state shipped 241 million nine-liter cases in the U.S. in 2017, up 1%.
California wine sales to all markets, including shipments to the U.S. and exports worldwide, were 278 million cases in 2017.
“Consumers in the U.S. and worldwide continue to trade up to higher-priced premium wines,” said Robert P. (Bobby) Koch, Wine Institute President and CEO. “The quality, selection and commitment to sustainability make California wines well-positioned for growth.”
“California wine sales in the U.S. market have grown 15% in the past decade from 209 million cases shipped in 2008 to 241 million cases in 2017,” said Jon Moramarco, founder and managing partner of BW166, and editor of the Gomberg-Fredrikson Report. “Last year the growth mainly came from premium wines priced over $10.”
According to Moramarco, demographic trends play a significant role in wine sales. While per capita consumption has been flat over the last decade, wine sales have grown in line with the legal drinking age population, which increased roughly 10 percent over the same time period. Additional trends impacting sales included wineries focusing on tasting room and direct-to-consumer sales, which accounted for nearly $2.7 billion in retail value and 5.8 million cases in 2017. Wineries also found opportunities in independent, local restaurants with wine menus listing limited production wines to appeal to consumers shifting their spending to these smaller eating establishments.
“Wine is growing but in a more challenging environment, with rapid and broad retail and consumer changes,” said Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area. “Wine selling locations in the U.S. are up 20% from a decade ago to 565,000 off- and on-premise locations, with a wide range of formats such as natural/gourmet grocery stores, no frills/value-based formats, theaters, premium bars and fast/casual on-premise outlets. There is also a diverse range of consumers, from Millennials who have less disposable income than a generation ago to Baby Boomers who are retiring and likely slowing their wine consumption as an increasing number of Americans are entering their golden years. Marketers need to find the right balance in attracting these diverse sets of consumers. E-commerce is increasingly having an impact on expanding consumer access to wine, and wineries are working on several digital platforms where wine is being sold,” he explained.
According to Nielsen-measured U.S. off-premise sales, top-selling varietals by volume are: Chardonnay, Cabernet Sauvignon, Red Blends, Pinot Grigio/Gris, Pinot Noir, Sauvignon Blanc, Merlot, Moscato/Muscat, Rosé and White Zinfandel/Blush. Rosé continues to be a phenomenal growth story, with sales volume jumping 60% compared to the previous year.
Total shipments of sparkling wine and champagne to the U.S. reached 26.3 million cases in 2017. Up 8% from the previous year, sparkling wines/champagnes accounted for a 7% share of the U.S. wine market.
The U.S. Wine Market
Wine shipments to the U.S. from all production sources — California, other states and foreign producers — grew 1% to 403.4 million cases in 2017, with an estimated retail value of $62.2 billion, up 2% from the previous year. The U.S. has remained the world’s largest wine market by volume since 2010. California’s 241 million cases shipped within the U.S. in 2017 represent a 60% share of the U.S. wine market.
U.S. Wine Exports
U.S. wine exports, more than 90% from California, reached $1.53 billion in winery revenues in 2017. Volume shipments were 380 million liters or 42.2 million cases. The European Union’s 28-member countries were the top market for U.S. wine exports, accounting for $553 million; followed by Canada, $444 million; Hong Kong, $119 million; Japan, $94 million; China, $79 million; South Korea, $25 million; Mexico, $23 million; Singapore, $17 million; and Philippines, $14 million.
|CALIFORNIA WINE SHIPMENTS1
(In millions of 9-liter cases)
|Year||California Wine Shipments to All Markets in the U.S. and Abroad2||California Wine Shipments to the U.S. Market2||Estimated Retail Value of CA Wine to U.S.3|
Sources: Wine Institute, BW166/Gomberg, Fredrikson & Associates and U.S. Dept. of Commerce. Preliminary. History revised.
1Includes table, champagne/sparkling, dessert, vermouth, other special natural, sake and others. Excludes cider.
2Excludes bulk imports bottled in U.S.
3Estimated retail value includes markups by wholesalers, retailers and restaurateurs.
|WINE SALES IN THE U.S
(Wine shipments in millions of 9-liter cases from
California, other states and foreign producers entering U.S. distribution)
|Year||Table Wine1||Dessert Wine2||Sparkling Wine/
|Total Wine||Total Retail Value3|
Sources: Wine Institute, U.S. Dept. of Commerce, and Estimates by BW166/Gomberg, Fredrikson & Associates. Preliminary. History revised. Excludes exports. Excludes cider as of 2011 going forward. Totals may not add up exactly due to rounding.
1Includes all still wines not over 14 percent alcohol, including bulk imports bottled in the U.S.
2Includes all still wines over 14 percent alcohol and sake, including bulk imports bottled in the U.S.
3Estimated retail value includes markups by wholesalers, retailers and restaurateurs. Includes on- and off-premise expenditures.